Barb Cooper Communications

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Barb Giniger Cooper is President of Cooper Communications – a social marketing and communications company which specializes in assessing challenges, applying strategies and achieving solutions. For 30 years, Cooper has created website content, collateral and programs that hit-the-mark. Her company delivers products and programs based on audience feedback and participation. Clients affirm that she approaches projects with enthusiasm and positive energy, infused into whatever she creates.

 

Cooper began her communications career as the Marketing Director for Durrin Productions, Inc., an independent film production company that creates award-winning documentaries on health-related issues including AIDS, teenage drinking and driving, smoking and homelessness. She later served as a content lead for a drinking and driving prevention project for the Center for Substance Abuse Prevention. Cooper also possesses a strong background in career counseling and job development. Early in her career, she served as a Career Counselor for The American University’s Cooperative Education Program. She also provided counseling and training services to adult artists participating in a training program called Arts DC.

 

These experiences formed the backdrop for launching Cooper Communications, created in 1994. Since that time, she has provided services to Federal agencies, local government, non-profits and companies serving these entities. Presently, Cooper serves as communication lead for the Federal Bonding Program and as has created a handbook and workbook for the US Department of Labor’s Reentry Employment Opportunities Program grantees. Most recently, Cooper led a masterclass for the Community Anti-Drug Coalitions of America’s Mid-Year Training Institute, testing new teaching strategies on helping coalitions improve their communication tactics.