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Barb Giniger Cooper

Assess Challenges...Apply Strategies...Achieve Solutions

Barb Giniger Cooper is President of Cooper Communications – a social marketing and communications company which specializes in assessing challenges, applying strategies and achieving solutions. For 30 years, Cooper has created website content, collateral and programs that hit-the-mark. Her company delivers products and programs based on audience feedback and participation. Clients affirm that she approaches projects with enthusiasm and positive energy, infused into whatever she creates.


Cooper began her communications career as the Marketing Director for Durrin Productions, Inc., an independent film production company that creates award-winning documentaries on health-related issues including AIDS, teenage drinking and driving, smoking and homelessness. She later served as a content lead for a drinking and driving prevention project for the Center for Substance Abuse Prevention. Cooper also possesses a strong background in career counseling and job development. Early in her career, she served as a Career Counselor for The American University’s Cooperative Education Program. She also provided counseling and training services to adult artists participating in a training program called Arts DC.


These experiences formed the backdrop for launching Cooper Communications, created in 1994. Since that time, she has provided services to Federal agencies, local government, non-profits and companies serving these entities. Presently, Cooper serves as communication lead for the Federal Bonding Program and as has created a handbook and workbook for the US Department of Labor’s Reentry Employment Opportunities Program grantees. Most recently, Cooper led a masterclass for the Community Anti-Drug Coalitions of America’s Mid-Year Training Institute, testing new teaching strategies on helping coalitions improve their communication tactics.

Clients and roles include:


  • Commissioner, Montgomery County Board of License Commissioners

  • Front-of-House and Community Engagement staff, Olney Theatre Center

  • Project Consultant, Montgomery County Alcohol Beverage Services and the Maryland Alcohol Licencing Association

  • Project Consultant, U.S. Department of Labor's Reentry Employment Opportunities program

  • BRAC Regional Coordinator, Montgomery County, Prince George’s County and Southern Maryland.

  • Project Manager, Prince George’s County’s Career Changers Program—a new initiative which assisted dislocated worker professionals secure employment. She created and implemented highly participatory career development workshops, training over 300 participants on how to successfully secure employment in the 21st century. Her students affirmed that these workshops, “Changed their lives, infusing them with hope.”

  • Workforce Lead, US Department of Labor’s Working Partners for an Alcohol and Drug-Free Workplace Program. 

  • Marketing Lead, Workforce Innovations, the flagship conference for the US Department of Labor and Raising the Bar, the Washington, DC/Maryland, Virginia regional workforce conference. While these conferences are no longer held, during Cooper’s involvement, both experienced high attendance rates.

  • Web Master, Maryland Alcohol Licensing AssociationCenter for Improving Women’s Lives, Ellen Nasanow, Ph.D. and Capital Accord Chorus

  • Project Manager, National Council on Patient Information and Education

  • Writer and Workshop Facilitator, Community Anti-Drug Coalitions of America


Barb is a proud member of the Capital Accord Chorus, an all-women’s a capella group that sings in the Barbershop style. She sings Baritone, is currently Secretary and has also served as the Chorus’ Communications Lead and Guest Coordinator.

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